The “I Love Malaysia” campaign is a nationwide cultural initiative led by the Malaysia Micro Film Association (MMFA). It aims to bring Malaysia’s unique identity to the forefront through short films, interactive digital screens, and public participation. By combining creativity with community, the campaign shares Malaysia’s stories with local and global audiences.
Campaign Mission & Impact
The mission of “I Love Malaysia” is to spread Malaysian culture to the world through the power of microfilms. These short films reflect the heart of our communities, traditions, and way of life, told through creative expressions that transcend borders.
This campaign is designed to deliver meaningful impact across three key areas:
In the content industry, it creates real opportunities for filmmakers, storytellers, and creators to share authentic narratives and gain visibility across national and international platforms.
For tourism, the campaign promotes lesser-known destinations and cultural touchpoints by embedding short films in public and travel spaces, encouraging deeper exploration.
For retail, it transforms everyday places—cafés, malls, restaurants—into vibrant story-sharing venues, increasing engagement, visits, and local business visibility.
Now Inviting Global Participation
We are now inviting partners from around the world to be part of this campaign’s development and execution. From content production and public engagement to platform strategy and event operations, we welcome collaboration across industries.
